Snapchat for 40+ Audiences? Surprising Data You Can’t Ignore

When you think of Snapchat, you might immediately picture a younger demographic—teens and young adults sharing quick snaps and ephemeral content. Historically, the app has been closely associated with Generation Z and Millennials. However, as the platform continues to evolve, there’s a growing trend that is difficult to ignore: Snapchat is gaining traction among the […]