When pursuing higher education, especially in universities, students often find themselves overwhelmed with complex academic requirements. One of the most challenging tasks is writing a research proposal, which serves as a blueprint for a research project. A well-structured research proposal is crucial for securing approval from academic committees, funding bodies, or supervisors. This is where […]

Introduction: As more customers use social media to interact with products, businesses, and brand communities. However, the significance of social media for marketing professionals has increased dramatically. Few studies have looked into the use of social media to teach fundamental marketing principles. Despite the significance of including students in the educational process through these platforms. […]