Facebook Ad Spending: How to Reduce Waste
Worried about wasting money on Facebook ad spend ? Wondering which Facebook ads to turn off?
To find out how to reduce your wasteful Facebook ad spend, you need to carefully evaluate each choice you make in this regard. Here are some helpful tips.Do you want to buy Facebook likes if you want to buy Facebook likes then click here.
Evaluate in detail the advertising spend on Facebook, the guide
Evaluating your spending on social networks is very important so as not to waste resources. Here are some tips.
1 Cost per result
When you look at your Facebook ad reports, the number of metrics can be overwhelming. We recommend focusing your attention on one main number, your cost per result. Beyond that, there are a few key metrics you can optimize to influence that result.
Start in “Ads Manager” to access your ad data. Click the drop-down menu and select the “Performance & Clicks” report to see the key data you want to monitor.
Look for the cost per result column. The cost per result will vary based on the type of campaign you are running and the objective. You can choose a traffic objective where the cost per result is the cost of a link click or a conversion campaign optimized for purchases. With cost per result, there is no one-size-fits-all number. It depends on your industry and what you are advertising.
2 Link Click Through Rate
Another key Facebook ad metric to watch is link click-through rate. Many advertisers send traffic from their ads to their website. You want to make sure your link click-through rate is above 1%, which indicates that the ad is engaging with people. If it’s below 1%, consider turning that ad off or it will just add unnecessary ad spend to Facebook.
3 First impression frequency and ratio
Two closely related Facebook ad metrics are frequency and first impression ratio. They show you how often your ad is shown and what percentage of the audience is seeing your ad for the first time.
In general, you want to keep the frequency below 3 for a cold audience . For a retargeting audience, that frequency can increase because people are familiar with your business. Also, if you have a short promotion period, it is okay to have a slightly higher frequency. Considering this criterion, redistribute your Facebook ad spend.
4 CPM
The next Facebook ad metric you should pay attention to is CPM (cost per 1,000 impressions). You can find this metric in your performance report and by clicking into Ads Manager. It is the basis of your Facebook ad spend.
How to Decide When to Turn Off Facebook Ad Spend
Looking at individual Facebook ad metrics is important, but you should also pay attention to broader ad trends. Look at how your ad is performing over time to see when it’s time to turn it off.
Sometimes an ad has a bad day and you don’t want to turn it off prematurely. But if you’re seeing a 30% or more decline in performance in 5-7 days, your audience may be fatigued by your ads and it might be time to try something else.
There are two ways to look at your trends. One is to look at the graphs in Ads Manager and the other is to compare by time period so you can see an exact percentage change.Once you decide what to disable, you can try again with different audiences or different targeting.Buy Facebook likes Singapore is a platform to buy facebook likes.
