How to Conduct Effective Keyword Research?
Keyword research is the use of certain search terms to promote Website traffic and is considered one of the essential parts of SEO and Content Marketing. This is an assurance that focusing on the correct keywords and phrases, including SEO agency Dubai, will initiate substantial organic traffic since it is the right people to find you. Keyword research should be done effectively through a lot of research as it proves very useful in the long run. In this blog post, I’ll guide you through a process you can follow to identify the right keywords to use in your next blog post, landing page, or content upgrade.
Detail Guide On How to Conduct Keyword Research Effectively:
If you want to conduct keyword research and don’t know where to start. No need to worry about it; I am here to help you. Here are some steps that you need to follow to conduct effective keyword research:
- Define Target Audience
- Brainstorm Broad Keyword Themes
- Perform Initial Keyword Research
- Organize Keywords Into Buckets
- Refine with Long-tail Keywords
- Evaluate Keyword Difficulty
- Update as needed
Defining your targeted audience is crucial, as this will allow you on which ends you need to focus a lot. Say for an e-commerce brand, finding the best SEO company in Dubai will be a concerning task and they will certainly focus on those companies that have generated valuable results in the beauty or fashion industry. Let’s discuss each step one by one for more clarity and better understanding.
Define Your Audience:
The first step in the process is to consider potential audiences closely when developing content. Each of these aspects should be narrowed down to specifics regarding the target group’s demographic characteristics, interests, requirements, objectives, and search patterns. An outline of the desired reader – the more specific, the better. It assists in filtering out the common traps of keyword research and guarantees that the words used are the ones searched by actual persons in times of need.
Brainstorm Broad Keyword Themes:
Then, list down keywords that are related to your audience’s interests and search intents, which are categorized under broad topics and themes. For the moment, do not pay attention to keyword difficulty or keyword volume, you only need topics. Say your topic is related to an SEO agency in Dubai then initially you must focus on themes relevant to your keywords such as “why hiring an SEO agency Dubai is essential”. If you are looking for more related topics in your niche, go to Google.com and type your themes there to get more keywords. Do not try to eliminate this critical ideation stage – it lays the groundwork for the remainder of your work.
Perform Initial Keyword Research:
Now, get down to actual keyword research that involves using free tools such as Google Keyword Planner, Soovle, and Ubersuggest in order to generate keywords and phrases that are relevant to the topics you chose. You must keep in consideration the region in which you are going to take an initiative, say SEO tips for Dubai businesses will be different than SEO tips for Abu Dhabi or Sharjah. It is suggested that you first pay attention to whether the phrase has enough traffic to go after, preferably more than a hundred monthly searches. It is also useful to analyze the CPC rates to estimate search intent demand figures.
Organize Keywords Into Buckets:
As the keyword list becomes longer, it is essential to arrange them in clusters or, better still buckets in relation to subtopics that may be under the general themes. For instance, it would be helpful to group keywords by categories such as guides, overviews, definitions, tools, best practices, etc., as it assists in arranging the research materials and keeping track of the process to arrive at the best terms.
Refine With Long-tail Keywords:
It is particularly important to fine-tune longer and more specific full-match branches of your original keywords. Extend the search query list to add modifiers, subcategories, brackets, and other related natural language search equivalent terms. Let’s take the example of an SEO agency in Dubai which is trying to show its potential customers about its effective SEO strategies by running its own website.
In this case keywords like “on-page SEO Dubai”, “guest posting services in Dubai”, “economical article submission sites in Dubai”, etc will be refined long tail keywords. These keywords may not generate this much result but they will certainly be useful in the long run and allow you to get organic traffic. While it is true that the traffic generated from long-tail keywords is less, the conversion rate is usually higher because it suggests more specific user search queries.
Evaluate keyword difficulty:
Now, it is time to shift your attention to evaluating the degree of their actual competitiveness in targeting potential keywords with the help of the KD indicator. Use a keyword research extension for Chrome, such as SEMRush or MozBar, to instantly generate the keyword difficulty data for the Google search results. If possible, try to target keywords with a KD below 30 to get the best results.
Sometimes, keyword selection is a tricky process, so it is crucial to choose the most appropriate keywords for the last time.
It is highly recommended that you gather all the keyword research that you have done in a master document, such as a spreadsheet or database. Now, examine the keywords and phrases in more detail and pick 8-12 keywords/phrases that correspond to the best compromise with all the criteria: volume, intent, competitiveness, etc. Be very selective – you should choose the terms that are most relevant to your purposes and target audience.
Update As Needed:
Monitor the real performance achieved by the selected target keywords on your website in the long run, using your website analytics. Sort out search queries that have the potential to grow more or less quickly in the future. Depending on the results, update your keyword research in 6-12 months or change focus as necessary due to new behavior patterns. Keyword research must remain an ongoing process and should be performed consistently over time.
Final Thoughts:
Keyword research is a process that does not end but results in finding relevant keywords with high organic traffic potential to your content. For instance, if your keyword is “ SEO agency Dubai” then you must also know what are its long-term variations such as “best SEO agency in Dubai, top SEO agency in Dubai”, etc. Once you do so, follow this eight-step approach that takes into account both search intent relevance and keyword competitiveness. Learn to go through this process for all your website content to achieve optimal optimization. Please feel free to mention in the comments if you are aware of any other tips on best practices of keyword research. Moreover, you can also reach out to us if you have any queries related to keyword research.
