Cashify – Powering Smart, Sustainable Electronics Resale in India

Cashify is one of India’s foremost re-commerce platforms, offering a convenient, secure, and environmentally conscious way for users to sell, buy, repair, and recycle smartphones and other electronic devices. Founded in 2013 by Mandeep Manocha, the company was originally known as ReGlobe. Today, it has established itself as a trusted name in electronics resale and e-waste management, with a mission to simplify the process of upgrading and disposing of gadgets while promoting the circular economy.

With an estimated net worth of $90–100 million and annual revenues ranging between ₹400–500 crore as of 2024, Cashify operates at the intersection of technology, sustainability, and consumer convenience. Its services include device buyback, the resale of refurbished smartphones, phone repairs, and ethical recycling of used electronics. The platform primarily caters to individual consumers, smartphone users, and eco-conscious buyers looking for reliable and affordable tech options.

What sets Cashify apart is its comprehensive, full-stack approach to the smartphone lifecycle. From doorstep device pickup and instant buyback to repairs, refurbishment, and resale, every step is designed to be transparent and efficient. Its AI-powered pricing algorithms provide real-time valuations, ensuring users get a fair price for their devices. By also investing in offline infrastructure, with over 200 retail stores and franchise locations across India, Cashify bridges the digital-physical divide, making its services accessible to both tech-savvy and traditional customers.

India’s rapidly growing smartphone market also brings with it the challenge of electronic waste. The unorganized and often unreliable second-hand electronics market leaves consumers with few trusted options for selling used devices. Cashify addresses this gap by offering a streamlined, transparent platform where users can easily trade in their old electronics at competitive rates. It solves key market challenges such as pricing inconsistency, lack of trust, and improper disposal of e-waste, contributing positively to a more circular and sustainable tech economy.

The company has formed strategic partnerships with some of the world’s leading tech brands, including Apple, Samsung, Xiaomi, OnePlus, and Amazon, to run device buyback and trade-in programs. It has also attracted investment from major venture capital firms such as Blume Ventures, Bessemer Venture Partners, Olympus Capital, and Amazon, further strengthening its credibility and capacity for growth.

Sustainability is a core pillar of Cashify’s operations. By extending the life of devices through refurbishment and resale, the company significantly reduces the environmental impact associated with electronic waste. Its eco-friendly recycling practices ensure responsible disposal of unusable components, while its tech-enabled logistics optimize efficiency and reduce unnecessary resource consumption.

At the helm is Mandeep Manocha, Cashify’s Co-Founder and CEO. A graduate of the University of Delhi with a strong background in supply chain management, Manocha recognized early the need for a structured, consumer-friendly platform to address India’s growing e-waste crisis. Under his leadership, Cashify has expanded rapidly, carving out a leadership position in the re-commerce industry while continuing to innovate across service delivery and sustainability.

Cashify has established itself as a category-defining force in India’s re-commerce landscape, empowering millions to make smarter, more sustainable tech decisions. With a robust technology backbone, a strong focus on customer experience, and a growing offline footprint, the company is well-positioned to lead the future of electronics resale and responsible consumption across India and beyond. Recognized by platforms like StartupsOnRise for its innovation and impact, Cashify continues to inspire the next wave of sustainable startup success stories.