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Born x Raised Clothing

Born x Raised Clothing has become synonymous with authentic streetwear, captivating fashion enthusiasts with its raw, unfiltered representation of Los Angeles culture. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has risen to prominence through its bold designs, poignant messages, and unwavering commitment to community.

Origins and Philosophy

Born x Raised was born out of a desire to preserve the true essence of Los Angeles amidst rapid urban development. Spanto and 2Tone, both natives of Venice, California, founded the brand as a tribute to their hometown’s authenticity. The name “Born x Raised” reflects their deep-rooted connection to LA and their pride in their upbringing.

Design Aesthetic

The design aesthetic of Born x Raised is gritty, authentic, and unapologetic. Their apparel features bold graphics, striking fonts, and powerful slogans that resonate with themes of identity, resistance, and cultural pride. Drawing inspiration from various elements of Los Angeles culture, including Chicano heritage, skateboarding, punk rock, and hip-hop, each piece tells a story of the city’s rich history.

Community Engagement

Community engagement is at the core of Born x Raised’s mission. Spanto and 2Tone are committed to giving back to their community, using their platform to address social issues and support local initiatives. They frequently collaborate with local artists, musicians, and organizations to create projects that uplift and empower the community. This dedication to social responsibility has earned Born x Raised a loyal following and respect within and beyond the fashion industry.

Notable Collaborations

Born x Raised has collaborated with a diverse range of brands and artists, resulting in unique and culturally resonant collections. Collaborations with Converse, Levi’s, and the Los Angeles Football Club, among others, have allowed the brand to expand its reach while staying true to its core values and aesthetic. These partnerships merge Born x Raised’s distinctive style with the iconic imagery of its collaborators, creating collections that capture the essence of Los Angeles street culture.

Cultural Impact

Beyond its influence in fashion, Born x Raised Hoodie serves as a cultural beacon, advocating for the preservation of Los Angeles’ cultural heritage. The brand stands as a symbol of resistance against cultural erasure and gentrification, emphasizing the importance of honoring and preserving the city’s unique identity. Through its designs and community engagement efforts, Born x Raised amplifies the voices of marginalized communities and fosters a sense of pride and belonging among its audience.

Conclusion

Born x Raised Clothing is more than just a streetwear brand; it is a movement that celebrates authenticity, resilience, and community. With its bold designs, powerful messaging, and commitment to social responsibility, Born x Raised continues to make a meaningful impact on both the fashion industry and the cultural landscape of Los Angeles. Whether you’re drawn to its striking visuals or its meaningful storytelling, Born x Raised invites you to embrace the spirit of authentic street style and join in the celebration of urban culture and identity.