Email Marketing For Small Businesses: Guide To Get Started

Email marketing for small businesses is like a superpower that not everyone holds. You know what? It’s super easy but still people aren’t sure to spend some time on email marketing and grow. They prefer spending money on ads.

Spending money on ads isn’t what you’re looking for, right? Well, you’re at the right place. Through email marketing, you can have lots of people to talk to without launching even one ad. And it’s easy peasy to start!

What Is Email Marketing?

Email Marketing is about crafting and sending emails to people who are interested in your business and brand. You can send them updates about your business, any new launch soon, offers, discounts as well as services and products for sale through emails and earn.

It’s like having your audience at one place, all safe and sound. You can talk professionally as well as friendly, just a little “hello” would work too! 

Basically, you connect with an interested audience through your email and build relations with them.

Why Is Email Marketing Important For Small Businesses ?

Not everyone will open this up to you because they too are in the same way and don’t want to share the space. But, we’ll tell you why it’s important – 

  1. It’s cost-effective!
  1. You don’t need to spend tons of time, send them with just a click
  1. Helps you build relations with customers
  1. When you’re regularly sending emails, they build trust in you and be with you till the end.

Great to hear, aren’t you?

How To Get Started With Email Marketing 

Without wasting a second, let’s get to know how to get started with email marketing when you run a small business –

  1. Choose An Email Marketing Service

That’s something anyone could guess, you know, basic common sense?

Ahaan! To perform email marketing, you’ll need an email marketing service, you can’t do emails on WhatsApp right?

When looking for an email marketing service, look if they’re

  • Easy To Use
  • Good in features, i.e., templates, automation and analytics
  • Cost-effective (fits in your budget
  • Good in custom support when you need help
  • Works with other tools that you use, like websites or social media.
  1. Create Account

Next step is just using your base. That is, to set your account. Like you create an account on a different website or social media, creating an account for emails is easy too. Follow these steps – 

  • Sign-up!

Just visit the website or application of you chosen email marketing service provider and click on “sign-up”

  • Fill Details

Now, to set up your accounts, your basic details are required. Make sure to fill in correct and  updated details. Things you’ll be filling up are name, email address and password. In some cases, you’ll have to fill in your business details to let it know about your goals.

  • Verify

After you’ve filled up your information, you’ll have to verify your account. Just go in the inbox and click on verify. All done!

  • Set Up Your Profile

Now, verification is done. So, fill in your services and all the required things to let others know about you. 

  • Confirm

Once you’re done, confirm the creation of your account.

Tada!! You’ve set up your account. It was easy right? We all know!

  1. Build The Email List

The very next step is to build your email list! Whom will you send your emails to when you have no audience? So let’s build our email list –

  • You can invite your contacts, i.e., you family, friends and relatives provide you their email addresses and connect.
  • You can put a sign-up form on your website so that, whenever someone visits your website, they can sign up.
  • Share your sign-up form on social media. Social media is a great way to increase your audience!
  • Why would people sign-up? Offer them something. Give them a discount or a free service in exchange for their email addresses.
  • Whenever you attend a webinar or an event, reach out to people, introduce and collect emails.

Buying email lists is inappropriate. Get emails in a more effective way. These strategies can help you grow your email lists way more quicker than before.

  1. Start Sending emails 

Now that you’ve started growing your audience, let’s start sending emails to them-

  • Plan what you want to send to your audience. Fund things your audience is interested in your business. And start collecting ideas.
  • Design Emails: Your Emails should be short, easy to read and understand and informative at the same time. This keeps your audience engaged as well as interested.
  • Use relatable and easy to understand templates. Email marketing services offer templates to edit and send easily.
  • Choose the correct timing of sending emails. Find out about the time your audience is most active, that’s your email sending time.
  • But before sending your emails, check them and test them using A/B testing.

This way, you can create and send emails that are easy to handle as well as effective to boost your engagement.

  1. Finding The Right Timing

When sending emails, apart from content and audience, timing is important. It’s a key which helps you boost your engagement. How to decide what’s the right timing? 

  • Know your audience. If you know them well, you’ll understand that at what time they’re most active and open emails.
  • If you aren’t able to know your audience, you can experiment. Experimenting has always been fun! Send you audience emails at different times on different days. This way, you’ll know when they’re interacting the most as well as the time they don’t engage at. It’s a win-win.
  • Keep time zones in mind. If your subscribers belong from regions of different time zones, then schedule your emails accordingly.
  • Once you’ve found the right timing, the only strategy remaining is to be consistent. Consistency takes you great heights as well as builds trust.

Timing impacts email engagement in a great way.

  1. Track Results!

Now that you’ve sent your emails, let’s do the afterwork.

Always keep an eye on the track of

  • Click through rates
  • Open rate
  • Conversion rates

You can also use online analytics tools to track your results. Tracking helps you in knowing your success as well as mistakes to avoid from afterwards.


We’re at the end, and we’ve known steps to get started. Email Marketing Strategy helps you grow your business. All of the steps, from building your account to sending emails and tracking emails, remember one thing, be yourself. You true personality is what makes the customer trust you. Your true self is what’s going to shine and make your business grow.

So, grab all the tips and strategies, go ahead and start working!